The Brand Zone:
Be Discrimination Free!
Sports - setting an Ethical Example!
Eradicating Bigotry & Discrimination among their players (misnomer: Racism).
FIFA - (Fédération Internationale de Football Association)
Purpose:
DISCRIMINATION - in all its possible forms and expressions - is one of the most common forms of Human Rights violations and abuse. It affects millions of people everyday stifling opportunities, harming physical and mental health, wasting human talent and accentuating social tensions and inequalities.
Online, discriminatory hate speech towards players and coaches during international tournaments is all too common.
NO DISCRIMINATION is an awareness, education and action campaign which inspire change and action on discrimination. Our goal is to rid the football world of discrimination.
We all have a part to play.
DISCRIMINATION of any kind against a country, private person or group of people on account of race, ethnic, national or social origin, gender, disability, religion, political opinion or wealth, birth or sexual orientation is STRICTLY PROHIBITED.
EPL - English Premiere League:
"The Premier League has urged Fans to challenge and report Bigotry (improperly termed Racism) in Football and in wider Society as it launches the latest phase of its "No Room For Racism" initiative."
Bigotry is the root cause of Discrimination in our everyday lives, whether in one's local Community or through the International Community. Both FIFA & Premiere League, deal with an International compliment of Players and Fans - dealing with the ignorance of Bigotry and Discrimination. Seeking to rid their Sport of Discrimination in any form, theirs is a worthy goal that every Sports Player or Fans should aspire to.
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